Produce more qualified sales leads

Delivering solid marketing ROI in today’s business climate demands an intelligent, assertive and resourceful lead generating strategy. There’s no point to drawing traffic to your web presence if the visitors depart without interacting. To move them into your lead nurturing program – or even better, make the sale, you need to persuade qualified leads to engage with you!

Evaluate your clients

To attract qualified leads, you truly need to carefully assess your client profile – who they are, what they are buying (the benefits, not the product!) and what language do they use to describe what you are offering? Your WSI consultant can help you with in-depth research on client search behaviour and client segmentation. This work demands tools your consultant can access through the WSI network and professional level expertise.

Evaluate your competition!

Your competitors will certainly employ a strategy for generating leads – you need to take this into account and develop different tactics to connect with your audience! Again, your WSI consutant is uniquely situated to view and assess your competitors’ strategies, and steer you in the direction that will provide the best outcomes.

Effective marketing demands continual improvement!

For best outcomes on a lead acquisition program, there are three things that you need to get right.

• The ad content and creative, whether it’s a paid ad or search results;
• The offer – it must be persuasive and unambiguous to the prospect in order to get their attention, and
• The conversion mechanism, whether it’s a landing page, a coupon or a contact page on your website, must be straightforward and easy for the prospect to complete.

We ALWAYS get this right the first time. Okay, nobody’s perfect, but we use a well established methodology to assess diverse ads, offers and transaction completion models. You have most likely come across the term multivariate testing (if you have ever gotten a bill from an ad agency, definitely!). We use statistically representative examples to evaluate variations, and are constantly working to improve all elements for our clients.

Just “FYI”, this process isn’t over at the initial conversion point! We’ll continue working with you to optimize your whole progran right through the back office and operations delivery.

WSI has the expertise to help you develop an effective lead generation process. Connect with your local WSI consultant now!