Web Analytics, also known as website traffic analysis, gives you information about how visitors are interacting with your website that you can leverage to increase your customer conversion rates – maybe significantly!
Web Analytics can produce specific data on the efficiency of your customer acquisition and lead nurturing process. Relevant analytic information will include:
- Keywords that are attracting traffic;
- Where visitors are coming from;
- How well your landing pages are performing;
- Which paths through your website visitors are following;
- Behaviour of various visitor segments, and
- Promotional campaign ROI (pay per click, e-mail, event marketing).
Not everything that counts can be measured. Not everything that can be measured, counts. Albert Einstein
What can be measured online is almost limitless, but it needs to match your business objectives for the measurement to be effective. Your WSI consultant specializes in helping you understand which data to measure and how to employ that knowledge to improve your customer conversion rate.
You don’t need to feel inundated by a flood of data, or frustrated by the technology that delivers the solutions.Call WSI today.
Use data effectively
Unless you have previous experience in analyzing site data you may find the task daunting.Web Analytics is complex, but your local WSI consultant is trained to educate clients on measurement and web analytics. We can help you:
- Understand your business and marketing objectives;
- Assess key performance indicators(kpi)
- Set metrics, and
- Track progress.
Campaigns will have different sets of goals depending on their objectives. For example a "branding and awareness" campaign might be monitored by tracking Pay-Per-Click (PPC ) impressions, or tracking the performance of an online banner ad, while a "direct response" campaign, as well as its metrics, is focused on capturing leads, client acquisition and transactions, and sales.
Analyze this!
It’s not just all about you; web analytics can provide valuable information about how you stack up against your competitors. Competitive data providing an apples-to-apples comparison of you to your online competitors and your industry enables you to gauge metrics such as the percentage share of industry visitors to your site; the campaigns competitors are running and how well they work; benchmarking search marketing; industry conversion rates, and more.
Google Analytics
WSI’s team of over 30 Google certified analytics experts are available to your WSI consultant to help you improve your results!
Connect with us now.